algorithms
The Five Faces of Algorithms
Pamela Pavliscak
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Algorithms Are Like Kirk, Not Spock
When technologists describe their hotshot new system for trading stocks or driving cars, the algorithm at its heart always seems to emerge from a magical realm of Spock-like rationality and mathematical perfection. Algorithms can save lives or make money, the argument goes, because they are built on the foundations of mathematics: logical rigor, conceptual clarity, and utter consistency. Math is perfect, right? And algorithms are made out of math.
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What Algorithms Want
We spend an awful lot of time now thinking about what algorithms know about us: the ads we see online, the deep archive of our search history, the automated photo-tagging of our families. We don’t spend as much time asking what algorithms want.